Updated: Nov 14, 2019
It can be difficult justifying spending money on digital marketing services, especially when you don't understand it. If you don't understand it, it is hard to find the value in it. I am telling you that it is getting to a point where digital marketing services are needed and I want you to understand why it is beneficial for your business.
How did people market a business before social media came along? They would put ads in the yellow pages, radio and newspapers. They would hand out flyers, business cards and brochures etc. Now, it is hard to disagree that at least half of the previous tactics are obsolete and the ones that aren't yet obsolete, are on their way. Many people also consider digital marketing to be a new way of marketing. While it is still fairly new, digital marketing has been around since the early 1990's and has been growing rapidly, especially since 2012.
The world is constantly evolving, especially with technology. It is amazing what we can do with a cell phone now. From the times of computers being the size of a wall, to being hand-held and portable. With that being said, let's talk about cell phones. A cell phone, with it's internet capabilities, is your ticket to marketing successfully and you wanna know the best part about it? It is ALWAYS with someone and they choose to be on the device regularly. Previously, you had to wait for people to find you and you had to rely on those who read the newspaper and listened to the radio. Now you can market to more people, all at once.
According to www.technologyreview.com, the average amount of time an average American spends online is just under 24 hours a week! That is a FULL DAY! Why not capitalize on that?? That is a lot of time to create opportunities for people to become exposed to your business! A study from 2015 by the Washington Post reported teenagers spend more than 8 hours a day on social media! This is precisely why digital marketing is NEEDED. If customers can discover your business online and engage with your business, you will have gained potential sales, which lead to more $$ and growth!
There are no one-size-fits-all marketing packages to enhance your business. Marketing agencies will create a package that directly caters to your needs. One thing I also need to stress is that digital marketing takes time. It takes at least 3 months to really see some results and have some data to work with, in order to make necessary changes to a campaign. This is not an overnight fix, so if you don't see immediate results, don't be alarmed!
A digital marketing campaign can include Facebook Ads, Google Ads, Website design, E-mail Marketing, Text Message Marketing, Social Media Marketing, Search Engine Optimization, Pay-Per-Click Ads etc.
Find out what is right for you!