Updated: Nov 14, 2019
Social media is great to gain more customers and more exposure. With that being said, it is important to understand the fundamentals of how to make social media work for you. When you think of social media, I'm sure Facebook comes to mind. When you think of Facebook, you think about people posting pictures, memes or the cool cooking/baking videos that show step-by-step how to make super delicious looking meals and desserts; Facebook is deeper than that. Some may think that just simply having an informative Facebook page that includes essential information, such as name, address, telephone number, website, hours etc. is good enough, it is not. Don't get me wrong, having a Facebook page that has all of that is a great start and is absolutely necessary, however, you do want to attract more people to your page and gain new potential customers right?
The key to attracting more people is by engaging. By creating posts that are relevant to your business, creative, attractive, and encourage interaction is the way to go! Sounds like a lot of work doesn't it? It can be and depending on the type of business you have, it can be even more work. I have only mentioned Facebook, but there are still other platforms like Instagram, LinkedIn and Twitter to name a few. To make any social media page successful, you must do what I mentioned before, plus make sure you respond to messages in a timely manner. It can be very time consuming to create content that is creative, interesting and engaging, plus manage posts, on top of keeping track of customer questions and messages, while making sure all information is up to date. That sentence was overwhelming wasn't it? So having to do all that, multiplied by however many social media platforms you have, while still trying to run a successful business can be intense.
Social media management can be very useful for a business owner. Let someone else handle all of it, so that you can focus on your business because we all know that is hard enough on its own. The social media manager can be someone you hire as an employee or someone you outsource for. Whatever is the most cost-effective for you is the route you should go. If you hire an employee, you must be certain you can afford all of the extra expenses that come with having people work for your business (yes, it costs money to have employees, aside from wages). Marketing agencies typically offer services for a fixed rate and try to work with your budget. Whichever route you choose, the duties will include creating/posting content, developing/implementing a strategy and even maintaining customer relationships by responding to posts and messages.
If you're still not sold on the whole idea, that is okay, but in all honesty, it is worth looking into. Most marketing firms offer free consultations and short contracts, which means you can try it out with no long-term obligations...pretty great right?